Sunday 26 January 2020

Beijing and the coronavirus messages


The Chinese people are now very well connected through social media. They share information and images freely, as long as they make use of the approved platforms and applications and the subjects are not politically censored. The people’s information is more trusted than the official information provided by the government and its media-subordinated outlets.

This is now the situation with coronavirus epidemic. Most of the information is obtained through social platforms. And they show that the health services are under extraordinary pressure and cannot respond to all the demands. They also show that some districts bordering the affected areas are taking local initiatives that are not necessarily approved by Beijing. These initiatives included roadblocks and interdictions. They have all the trademarks of spontaneous, impulsive actions. That seems to indicate serious panicking and a bit of chaos. 

It is true that this is a major challenge. The messages coming from the centre, from the leadership, show concern but lack the necessary reassurances that an emergency like this one requires. I get the impression that the official communication strategy is still unclear and unfocused.

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