Dilma and Marina

The forthcoming presidential elections in Brazil, scheduled for 5 October with a second round taking place on 26^th, if necessary, should be studied with great attention by those who are particularly interested in leadership issues.

 Dilma Rousseff, the incumbent, is in a tight battle against Marina Silva, an opposition candidate that might bring together the social-democrats and the centre-right. Actually, in the current Brazilian spectrum, it is not easy to talk about left and right politics as the main candidates have founded their campaigns on broad alliances that cover a good number of parties and movements. But that´s not my point at present. The point is about the personalities and the way the two leading ladies conduct their election campaigns. They have two different styles, both very remarkable. There is a lot to be learned from them in terms of political leadership in a huge and very diverse country.

DIlma has against her the fact that her party has been in power for 12 years and that many would like to see a change of direction in the way politics are conducted. The events of the last 14 months, with mass demonstrations and many opposing the way public money has been spent on prestige projects, or embezzled by corrupt individuals in positions of power, run against Dilma´s re-election. She has however many positive trump cards. Would they be enough? Would they be played in the appropriate manner?

Marina, on the other side, represents a bit of fresh air, but with many contradictions in terms of her political positions. She projects however a more caring image and that plays in her favour. It also plays for her the fact that she comes from very humble roots and the simplicity of her discourse. She might be the next president of Brazil.