Political campaigning calls for simplicity and clarity

In politics it pays to have a clear message and to keep repeating it. It pays further if the message clearly underlines the difference between you and your opponents and makes the point about how important it is to vote for you. David Cameron got it and won. He also understood that the electorate wants it simple and focussed. No need for too many agendas, tonnes of ideas. It confuses the voter and pushes them away.