In
today´s developed and democratic societies, every political move, every key
institution, every public action boils down to perception. More than the facts
and the messages the political and social actors put across, what counts in the
end is the way they are perceived and understood by the citizen. That´s why
today´s wars are not just about fire power. Guns and bullets are still a deterrent,
but not good enough. Wars, as well as any political fight, are gained and lost
in the narrative that is communicated to people.
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