Friday, 18 September 2015

Tell your story

In today´s developed and democratic societies, every political move, every key institution, every public action boils down to perception. More than the facts and the messages the political and social actors put across, what counts in the end is the way they are perceived and understood by the citizen. That´s why today´s wars are not just about fire power. Guns and bullets are still a deterrent, but not good enough. Wars, as well as any political fight, are gained and lost in the narrative that is communicated to people. 

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