Jean-Claude
Juncker understands that any EU decision on roaming is politically important.
Particularly at a time when he needs to please the European citizens and make
them believe the EU has a meaning. That´s why he decided to cancel the previous
one, which was too restrictive – only 90 days in the year and with a lot of
conditionalities. That decision was seen by many in Europe as being too kind to
the telecom companies. These big corporations do actively lobby in Brussels.
Now,
Juncker´s Commission has announced that roaming calls will cost the same as
calls made in the home country, as of 15 June 2017. There will be some rules,
to avoid fraud, but the new decision is very reasonable.
The
truth of the matter is that the telecom corporations are under serious pressure
from the social networks. You travel and as long as you get a free Wi-Fi
connection you can call through one of several applications without any cost. That´s
the way things are going. That´s the future: a world connected at no direct cost.
That´s also why some people think that it is not a good idea to buy telecom
stocks. These companies´ share prices will keep going down.
In
the case of the EU, I hope their public value will start going up a bit.
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