Friday, 21 June 2013

A new ball game in town

The social media networks have become major tools when it comes to rallying people and bringing them to the streets. Twitter, Facebook, Whats App, blogs, and many others –the list is very vast –, have been used in the Arab Spring revolutions, in Turkey, and now in Brazil, to disseminate political messages and call for demonstrations.  All of them are free, easy to access, and very common among the young and the urban folks. These two categories of people are, by far, the main source of opposition to any government in the world. In addition, social media tools work better with very short messages, very direct and therefore very easy to apprehend and internalize. 

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