Sunday 21 April 2013

When the image spirals out of control...


Two friends of mine are travelling to Greece tomorrow for a week away from our grey skies. They bought a package holiday, the well-known “all inclusive deal”. Yesterday, when collecting the vouchers, they realised that the 5-star hotel they had picked is closed for lack of guests, then the alternative option is also closed; only the third choice is indeed available. They then realised that Greece has somehow disappeared from the holiday map of Northern Europe. For now, at least, I should say, and particularly for the high end segment of the tourism market.

This is no good news for Greece.

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