The social media networks have become major tools when it
comes to rallying people and bringing them to the streets. Twitter, Facebook, Whats
App, blogs, and many others –the list is very vast –, have been used in the
Arab Spring revolutions, in Turkey, and now in Brazil, to disseminate political
messages and call for demonstrations.
All of them are free, easy to access, and very common among the young
and the urban folks. These two categories of people are, by far, the main
source of opposition to any government in the world. In addition, social media
tools work better with very short messages, very direct and therefore very easy
to apprehend and internalize.
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