The
rhetoric the new UK Prime Minister is practising deserves attention. It signals
a policy change, not just a different style of oratory. It aims at projecting a
tough, hard-nosed nationalistic approach combined with populist overtones.
But
I am not fully sure it works.
First, it is becoming repetitive, which shows a
bit of an imagination deficit. It´s not too far from the broken disk sloganeering.
Then, second, it´s not direct enough. It might not be fully understood by the
working class fellow. It has an intellectual pretentiousness that contradicts
the ambition of being close to the people. Thirdly, it sends a message of
arrogance that is irritating some of the key European leaders.
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