Strategic communications are essential and part of the solution

The EU public opinion matters a lot. People have access to lots of information but the average citizen is still very much influenced by what they watch on TV.

My sense is that the leaders are not communicating well on Greece´s crisis. This is a very sensitive matter that can be easily exploited by any camp that promotes populism, and radicalism, and opposes the EU. It can also weaken further the fragile feeling of common interests.

Every leader has his or her part of responsibility. National leaders should address their national audiences and explain what is at stake and the choices that are being made. Juncker and Tusk, in Brussels, they have likewise to step forward and talk about the issue in a way that goes beyond the sound bites and a patronizing approach. It´s very much their call.