On
this European Day, I wrote in my Portuguese language blog “Vistas Largas” that a
lot has been achieved in terms of our common future and joint response to many
challenges. But I also added that the European Commission has been mediocre in
matters of strategic communications. There is no Commissioner with that kind of
portfolio – this should be corrected when the new team takes power in November.
And the Commission seems to believe that press conferences, press releases and a
crowd of spokespersons are enough to cover the information needs of the
European citizens. That’s not a strategic approach. And the experience has
shown that it is not enough to keep the citizens aware and get their active involvement
in European matters.
If
people do not know, they do not support. And they become vulnerable to those
who lie and disseminate anti-EU propaganda. That’s where many of us find ourselves
today, a few weeks before the next European parliamentary election.
This
is a major failure of the outgoing Juncker team. A far-reaching one.
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