Thursday, 30 January 2020

The Chinese Communists do not know how to communicate


I have not talked with President Xi Jinping. But I guess he is immensely worried with what is going on in China. There is a major public health problem. We might not know all the dimensions of the problem, but there is no doubt it is a huge challenge for everyone in the country. But besides the health deep concerns, the coronavirus epidemic is creating major economic, social and, I would dare to say, political problems in China. The streets and the malls have been deserted. People are afraid of the contagion. But above all, they are not getting the message that matters politically: that the government knows what they are doing and will be able to control the spreading of the disease. This message must be formulated soonest. And must be made credible.

I do not see it addressed in the next few days. The government knows how to direct but it is not very good when it comes to communication techniques. The official line, repeated again and again, and expected to be trusted because in comes from the top, is not being accepted by the people. They are just growing more and more concerned.

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